Elements of Marketing Part II
"Promotional Analytics: Gauging the Efficacy of Promotional Campaigns"
Presented by Parnell Thill, Ikonics Corporation
Most commercial enterprises, regardless of size, intentionally promote their businesses. Some invest significantly in their promotional activity. In addition to financial and human resources, engaging in thoughtful promotionalism also taxes an organization’s energy, not to mention the blood, sweat and tears of the individuals responsible for actually executing the plan. While quantitatively measuring the efficacy of promotions is notoriously challenging, it is not impossible. And not all promotional work should be measure the same way. Come learn some of the fundamentals of measuring your own promotional activity—stuff you can use Monday morning.
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