Elements of Marketing Part III
"Strategic Marketing... Making Practical Use of the Most Overused/Abused Phrase in the Corporate Lexicon"
Presented by Parnell Thill, Ikonics Corporation
Strategic marketing is distinct from tactical marketing and represents the optimization or “alignment” of dozens of factors, including the common marketing tools familiar to astute marketers. Not every good idea is a strategic one; and not every strategic idea is a good one. This session will highlight the distinction between tactical and strategic ideas and provide practical tools for developing your own, truly strategic marketing plan.
Interested in additional SBDS topics? Click here to view the 2013 schedule.